HAILEY NOEL WILLIAMS                               art direction, copywriting, poetry





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FrowardThe Bonding Game that Takes You
Black to the Future
INSIGHT
Afrofuturism emerged in the 1990s to highlight sci-fi that was centered on the African-American experience and hopes for the future. Initially focusing on the 20th century, it later expanded to include various artistic mediums. It challenges whitewashed future visions and Eurocentric interpretations of Black history, enabling individuals to celebrate and cultivate a culture free from racial constraints. 

In a time marked by the banning of critical race theory, escalating police brutality against Black individuals, and the Supreme Court's revocation of affirmative action, opportunities for Black youth to feel hopeful are scarce.

 
SCOPE

+ Game Design                        
+ Copywriting
+ Image Creation
+ Concept Development 
+ Advertisements 
+ Branding
+ In depth research
OVERVIEW
"Froward," a game, leverages Afrofuturism to reignite hope by introducing Black children to past and present Black creatives who envision a world without racism and oppression, empowering them to replicate and contribute to this vision in reality.






     

Advertising Campaign


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   HAILEY NOEL WILLIAMS                art direction, copywriting, poetry            

haileynoeldesign@gmail.com 

2024122889