HAILEY NOEL WILLIAMS                              art direction, copywriting, poetry





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INSIGHT

Middle school is a crucial time for children to explore their identities and communities. However, for those discovering their sexuality, the lack of education about the LGBTQ+ community can be challenging.

SCOPE

+ Brand Strategy
+ Copywriting 
+ Advertising 
+ AI image creation 
+ Illustration 
+ Image Modification
+ Conceptualization
+ Art Direction
OVERVIEW

Metaphoria, a choose-your-own-adventure video game, aims to fill this gap by teaching middle schoolers about LGBTQ+ identities and helping them navigate their own. By normalizing LGBTQIA+ relationships and identities, the game uses technology to expose children to diverse identities and foster self-reflection in a language they understand, turning abstract concepts into tangible realities.

















Game Manual















Advertising Campaign



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   HAILEY NOEL WILLIAMS                art direction, copywriting, poetry            

haileynoeldesign@gmail.com 

2024122889