Uplifting Families Through Nutrition
SNAP (Supplemental Nutrition Assistance Program) provides food benefits to low-income families, supplementing their grocery budgets for nutritious food. Its primary feature is the issuance of EBT cards. Despite undergoing rebranding, it still carries stigma and societal prejudice.
+ Rebrand
+ UI/UX
+ Copywriting
+ Branding
+ Advertising
The Phoenix Initiative aims to rebrand SNAP to combat this stigma, using human-centered design to empower users. By celebrating their strength and resilience, it seeks to shift attitudes and foster pride in utilizing resources to improve their lives.
haileynoeldesign@gmail.com
2024122889