Within the Waves
The main benefit of this luxury cruise is its experiential aspect. Voyagers have the opportunity to not only go to the location of what was once a lost city, but to also see with their own eyes projected imagery of the places that now lie within the waves. This strategy gives the viewer a glimpse of what the experience would be like seeing these wonders and highlights that as the main purpose for going on these cruises.
Lost City Experiential Cruise
Luxury cruise ship companies have a plethora of destinations they take their voyagers to across the globe. However, all the entertainment provided is
on the ship and is largely unrelated to the destinations they’re traveling to.
+ Brand strategy
+ Copywriting
+ AI image creation
+ Advertising Strategy
+ Conceptualization
+ Art Direction
Submerged is an experiential cruise line that allows voyagers to visit real lost cities that used to exist but are now deep within the ocean. Passengers on this cruise will get to see a projection of what these cities looked like at their prime, and the ads visualize this idea.
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