HAILEY NOEL WILLIAMS                              art direction, copywriting, poetry





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En RootBlack Hair Care
for Going Natural
INSIGHT

Many Black-owned hair companies and those targeting Black hair offer limited products for transitioning from chemically treated hair to natural hair. This inadequately does not support women undergoing this process and fragmented availability only exacerbates the challenge for consumers. 

   SCOPE
+ Illustration 
+ Copywriting
+ Brand Strategy
+ Product Packaging
OVERVIEW

En Root recognizes these difficulties and aims to provide a comprehensive product line catering to Black-women transitioning from chemically treated hair to natural hair. This brand also empowers them to embrace, take pride in, and celebrate their journey.  
                                        











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   HAILEY NOEL WILLIAMS                art direction, copywriting, poetry            

haileynoeldesign@gmail.com 

2024122889