Single adults aged 30-35 often feel pressured by their ticking romantic clock and may joke about marrying a friend if they're both single at 30
+ Brand Strategy
+ Photography
+ Copywriting
Vow Pals is a wedding planning brand catering to this demographic, offering services from formalizing verbal agreements of marriage to hangover kits for partying with your best friend turned lover. It also aims to help these individuals transition from friendship to romantic partnership, fostering trust and building a life together.
Advertising Strategy
Pal One Day, Partner the Next
The main benefit of this brand is how it helps friends transition smoothly from friends to partners. Newfound couples who had given up hope on their search for romantic love have the opportunity to see how friendship is actually the foundation for the most optimal marriages. This ad campaign allows consumers to witness for themselves imagery of couples showcasing the duality of their relationship and envision that future for themselves.
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